Spreed Inc. - Dynamic vision for innovative online tech
Spreed Inc. is focussed on enhancing the experience of on-screen reading. Spreed has developed a unique digital product which delivers information through a proprietary reading module that enhances efficiency of the reading experience. The flagship product dubbed Spreed:News aggregates news feeds and presents the typographic content in an innovate manner through responsive desktop and mobile devices.
As lead designer responsibilities included identity design, logo development, type selection, colour exploration, and printed ephemera. Sub-brands were later developed as aggregate elements connected to the primary identity through typography. The concept for the identity was created by linking visuals symbolizing time and optics.
The project was executed collaboratively with Lukas Dryja.
