Cratos - Energizing solutions for a leading industry developer
When approached by the client, the main requirement was to create a credible and dynamic visual language for an already developed company identity. The ask was to humanize the brand, gain appeal, and grow the company.
As design lead, a visual language of “+ / -” representing flows of energy was developed, referencing symbols on battery products. An analogy was created with the “1 / 0” language of code, animated by a pattern or matrix of signs connecting all aspects of the brand together as a family of elements.
The resulting design language added energy and appeal to a company within the tech sector, gaining interest, ground for market share, and brand recognition.
