Targetivity - Developing a brand aiming at success
Targetivity operates in an arcane and highly technical industry. The challenge in branding this tech start-up was in communicating the value proposition of a company engaged in complex analytics and psychographic research methods.
As design lead, a direction was championed that visualized the method by which the company produced results. A brand mark that defined a porous space through architectural graphic devices reinforced how audiences and markets were researched through targeted approaches.
A simple and memorable mark was produced with a customized typeface. Working with Lukas Dryja a website was created, integrating the brand assets while expanding the visual language. A distinct voice and personality was developed for this start-up engaged in researching the habits of potential audiences.
