Peloton - PeloSPLICED Type Specimen Book
Throughout the development of the Peloton identity system considerable time and effort has been allocated to designing custom graphic elements in an effort to establish a memorable and distinct brand. The PeloSPLICED type design is the fourth in a series of custom fonts inspired by the sans serif type designed for information-based content within the Peloton digital app. While the primary product offering within the Peloton ecosystem is digital and experiential, a goal has always been to develop both 2D and 3D elements so as not to lose sight of the fact that cycling is an activity conducted in the physical world with real people.
The PeloSPLICED type specimen book outlines the full set of type setting standards, structural design embellishments, and instances of the type in use within a number of contexts. The specimen book is geared towards more promotional aspects for the brand, however it is also a design resource for designers, marketers, and advertisers working with the PeloSPLICED type.
