York University - Establishing a platform for brand evolution
Faced with the need to build confidence with potential funders, York University needed to showcase professionalism, credibility, and potential of their digital research initiatives. Sensorium, a digital design and research lab, experiments with and develops digital communications and media technologies that define this century.
A brand story and dynamic identity was crafted, deployed, and rolled it out across multiple touch points, empowering clients to iterate on the brand with adaptive digital design elements. Interpreting the constantly changing landscape of research, a visual language was created that can adapt, respond, and morph over time and over medium.
York has continued to strengthen its reputation as one of the best research institutions in the country and continues to use these design elements to tell their story and meet their market.
