Caseload - Identity design for an online legal case management system
Caseload is a web application designed to streamline administrative filing procedures for the legal services industry. The intuitive software provides a simple solution for the administration and management of legal cases internationally, allowing teams simultaneous remote access to assets. The software required a clear identity to increase equity and develop a distinct brand personality.
As lead designer responsibilities included identity design, type selection, colour exploration, and all design considerations relating to logo and visual language elements. After the primary identity assets were developed, the establishment of authorized design applications were articulated within the context of an identity manual. It was designed as a PDF file to provide access on-screen or printed to hard copy.
