Fresheggs - Incubating an identity with vision to take flight
FreshEggs is a company whose currency is “quality of idea”. The challenge was to represent this consultancy firm delivering intangible offerings in a credible, professional, and original way.
Working as lead designer, a variety of creative and conceptual directions were presented, each representing the brand in a manner refraining from clichés and the obvious.
The result positioned the company as a culturally sophisticated firm delivering intelligent and highly crafted offerings. The identity references a dozen eggs with the eleventh dropping down to serve as a piece of punctuation as if to say, “FreshEggs is your solution. Period.”
