OpenApps - Hard-coding credibility and success into an identity
The challenge was to create a clear and meaningful identity for a start-up software company in an industry that can appear cold, calculating, and devoid of the human element.
The mark makes a direct connection to audiences and users. As creative lead, a minimal and conceptual visual identity was produced adopting a symbol from the discipline of architecture conveying “relationship”. The brand reinforces the relationship established between the audience and the product that is embraced, modified, and integrated into daily lives and business practices.
A contemporary and meaningful brand mark was developed pointing audiences directly to the online presence of the company. The resulting credibility and sense of professionalism embodied within the identity led the company rapidly towards early acquisition.
