AmoebaCorp. / John St. - Extending a brand into collaborative partnership
The challenge behind this project was in redefining the brand of a design studio recently partnered with an established advertising agency. It involved positioning a design studio with a portfolio of autonomous clients operating alongside and collaborating with an advertising agency on diverse projects.
An existing visual language was adapted by adopting processes native to the domain of advertising. Billboards were repurposed as stationery and office forms.
A distinctive brand refresh was developed that seamlessly fused a reputable advertising agency with a successful design studio by looking closely at the output of printed communication material.
