UltiPro App Store 2.0 Release
Covering the bases for a new product release
UltiPro App Store 2.0 Release
Covering the bases for a new product release
Over two years had gone into designing and developing the new version of UltiPro, and for its release we wanted to introduce details of the newly-forming visual identity without giving it all away at once. Colours, shapes, and textures relating to the new illustrative visual direction were included as backdrops within the App Store for product screen shots to sit upon. Portions of illustrations designed by Adela Kang introduced key screens to reinforce narration, and simple gradated environments were made for the corporate logo to rest comfortably in. A bespoke circular environment was designed in order to bring prominence and consistency to the “U” upon download to the Android mobile interface to round out some of the more minor but important details.