Williams Advisory Services
An identity design project that gets to the heart of things
Williams Advisory Services
An identity design project that gets to the heart of things
This small scale identity project was one born out of interest with a wish to help grow a business. Designed around minimal elements, colours, and forms, this typography-centred identity builds simplicity and minimalism into the core of the programme. A desire to maintain control over methods of production steered many decisions within the process. Rather than integrating colour, black and white served handily in creating contrast and clarity for the identity and subsequent forms and communications.